January 29, 2007

New expedition name and logos


Here are some concepts for a new expedition name and logo. All of these are available as .com domain names. The logos get the message across instantly - the globe with the red arrow shows the route across the Atlantic, the image of the boat "Within" is interesting and intriguing and the logo type is rough and extreme looking. The only thing that is missing in the logo graphic is any indication that the expedition is human powered - or pedal powered. This we could accomplish with the name. Finally, the sub text graphic "The Human Powered Trans Atlantic Record Attempt Expedition" leaves no doubt what this expedition is about.

As far as a name goes, I probably prefer 'PedalTheOcean.com" and "OceanCycling.com" because along with the image of the globe and the boat "Within", it is pretty dam self explanatory. "RecordCrossing".com" doesn't indicate that it is human powered, but does put the focus on the "speed record" aspect of the expedition which I like.

Note: The logo text graphic "THE HUMAN POWERED TRANS ATLANTIC RECORD ATTEMPT"
would be placed under all of these logo options. Also, ".com" could be added to all of the options.
(Click to enlarge)











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